{"id":18787,"date":"2022-10-08T05:13:37","date_gmt":"2022-10-08T05:13:37","guid":{"rendered":"https:\/\/techmaina.com\/?p=18787"},"modified":"2022-10-08T05:13:37","modified_gmt":"2022-10-08T05:13:37","slug":"features-every-website","status":"publish","type":"post","link":"https:\/\/techmaina.com\/features-every-website\/","title":{"rendered":"Features Every Website Needs for Search Engine Optimization"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you own a small business or a large enterprise, your website needs certain features if you want it to rank high in search engine results pages (SERPs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of these features as the minimum requirements for any site that wants to be visible to potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not sure where to start, this list of features will help you create a website that is optimized for search engines and users alike.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18789 size-full\" title=\"Features Every Website Needs for Search Engine Optimization\" src=\"https:\/\/techmaina.com\/wp-content\/uploads\/2022\/10\/Features-Every-Website-Needs-for-Search-Engine-Optimization.png\" alt=\"Features Every Website Needs for Search Engine Optimization\" width=\"700\" height=\"370\" srcset=\"https:\/\/techmaina.com\/wp-content\/uploads\/2022\/10\/Features-Every-Website-Needs-for-Search-Engine-Optimization.png 700w, https:\/\/techmaina.com\/wp-content\/uploads\/2022\/10\/Features-Every-Website-Needs-for-Search-Engine-Optimization-300x159.png 300w, https:\/\/techmaina.com\/wp-content\/uploads\/2022\/10\/Features-Every-Website-Needs-for-Search-Engine-Optimization-150x79.png 150w, https:\/\/techmaina.com\/wp-content\/uploads\/2022\/10\/Features-Every-Website-Needs-for-Search-Engine-Optimization-696x368.png 696w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66343b490d1b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66343b490d1b6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techmaina.com\/features-every-website\/#What_Is_SEO_Why_Is_It_Important\" title=\"What Is SEO, Why Is It Important?\">What Is SEO, Why Is It Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techmaina.com\/features-every-website\/#Top_SEO_Factors_Your_Website_Needs_to_Focus_On\" title=\"Top SEO Factors Your Website Needs to Focus On\">Top SEO Factors Your Website Needs to Focus On<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techmaina.com\/features-every-website\/#Keyword_Research\" title=\"Keyword Research\">Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techmaina.com\/features-every-website\/#High-Quality_Content\" title=\"High-Quality Content\">High-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techmaina.com\/features-every-website\/#Writing_for_Your_Target_Audience\" title=\"Writing for Your Target Audience\">Writing for Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techmaina.com\/features-every-website\/#Optimizing_Title_Tags_and_Meta_Descriptions\" title=\"Optimizing Title Tags and Meta Descriptions\">Optimizing Title Tags and Meta Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/techmaina.com\/features-every-website\/#Search_Engine-Friendly_URLs\" title=\"Search Engine-Friendly URLs\">Search Engine-Friendly URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/techmaina.com\/features-every-website\/#Internal_Linking_Structure\" title=\"Internal Linking Structure\">Internal Linking Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/techmaina.com\/features-every-website\/#Mobile-Friendliness\" title=\"Mobile-Friendliness\">Mobile-Friendliness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/techmaina.com\/features-every-website\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_SEO_Why_Is_It_Important\"><\/span><strong>What Is SEO, Why Is It Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO, or\u00a0<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2022\/02\/22\/why-seo-is-important-to-your-website\/?sh=8f7b94927273\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">search engine optimization<\/span><\/a><span style=\"font-weight: 400;\">, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in SERPs, the more likely it is to be visited by users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is important because it can help a website or web page attract more visitors from organic or natural search results. It is also important because it can help a website or web page rank higher in SERPs, which can also lead to more visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO refers to the optimization of a website or web page&#8217;s content and design for search engine visibility and ranking. Off-page SEO refers to the optimization of a website or web page&#8217;s position in SERPs through the use of techniques such as link-building and social media marketing.<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalauthority.me\/resources\/search-engine-results-page-features\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">As reported by Digital Authority Partners<\/span><\/a><span style=\"font-weight: 400;\">, the most important thing to remember about SEO is that it is an ongoing process. A website or web page cannot be optimized once and then left alone. In order to maintain and improve its position in SERPs, a website or web page must be regularly updated and monitored.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_SEO_Factors_Your_Website_Needs_to_Focus_On\"><\/span><strong>Top SEO Factors Your Website Needs to Focus On<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know why SEO is essential, it&#8217;s time to take a look at the top SEO factors your website needs to focus on.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Research\"><\/span><strong>Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-keyword-research-ht#:~:text=Keyword%20research%20helps%20you%20find,as%20your%20larger%20marketing%20strategy.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Keyword research<\/span><\/a><span style=\"font-weight: 400;\">\u00a0is the process of finding and choosing the right keywords to use for your website or web page. The goal of keyword research is to find keywords that are relevant to your website or web page and that have a high search volume or the number of searches per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing keywords, it&#8217;s essential to consider both relevance and search volume. A keyword may be relevant to your website or web page, but if it has a low search volume, it may not be worth targeting. Likewise, a keyword may have a high search volume, but if it&#8217;s not relevant to your site or page, it&#8217;s not going to help you rank higher in SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find the right keywords, you can use a keyword research tool such as Google AdWords Keyword Planner or KW Finder. You can also do manual keyword research by using search engines to find relevant keywords.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"High-Quality_Content\"><\/span><strong>High-Quality Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve identified the right keywords to target, it&#8217;s time to start creating\u00a0<\/span><a href=\"https:\/\/nerdsmagazine.com\/what-are-the-different-types-of-seo-content-that-exist-today\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">high-quality SEO content\u00a0<\/span><\/a><span style=\"font-weight: 400;\">that is optimized for those keywords. High-quality content is one of the most important SEO factors because it can help you rank higher in SERPs and attract more organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating content, be sure to include the keywords you&#8217;re targeting in the title, headings, and body of the text. You should also make sure that your content is well-written, informative, and relevant to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to including keywords in your content, you should also focus on creating long-form content. Studies have shown that longer pieces of content tend to perform better in SERPs than shorter ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, be sure to regularly update your content. Fresh, up-to-date content is one of the best ways to improve your SEO.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Writing_for_Your_Target_Audience\"><\/span><strong>Writing for Your Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want your content to rank higher in SERPs and attract organic traffic, you need to write for your target audience. That means creating content that is relevant to their needs, interests, and questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To write for your target audience, you first need to understand who they are. What are their needs, interests, and questions? Once you know this, you can create content that is tailored to them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizing_Title_Tags_and_Meta_Descriptions\"><\/span><strong>Optimizing Title Tags and Meta Descriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most underutilized SEO strategies is to optimize title tags and meta descriptions. Title tags are the text that appears in the search engine results pages (SERPs) when your website or web page appears. Meta descriptions are the short descriptions that appear below the title tags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To optimize your title tags and meta descriptions, start by identifying the keywords you want to target. Once you&#8217;ve done this, create title tags and meta descriptions that are both keyword-rich and persuasive enough to convince someone to click on your listing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine-Friendly_URLs\"><\/span><strong>Search Engine-Friendly URLs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another important SEO factor is creating search engine-friendly URLs. A search engine-friendly URL is a URL that is easy for a search engine to read and understand. It should be short, relevant, and include the target keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a search engine-friendly URL, start by identifying the keyword you want to target. Once you&#8217;ve done this, create a URL that is short, relevant, and includes the keyword. For example, if you&#8217;re targeting the keyword &#8220;SEO tips,&#8221; your URL could be something like www.example.com\/seo-tips.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internal_Linking_Structure\"><\/span><strong>Internal Linking Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that the way you structure your internal links can impact your SEO? That&#8217;s because an internal linking structure can help search engines crawl and index your website more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a good internal linking structure, identify the most important pages on your website. These are the pages you want to focus on linking to from other pages on your site. Once you&#8217;ve identified these pages, create links to them from other relevant pages on your website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile-Friendliness\"><\/span><strong>Mobile-Friendliness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In today&#8217;s mobile-first world, your website must be mobile-friendly. A mobile-friendly\u00a0web design\u00a0is one that is easy to read and navigate on a mobile device. It should also be designed for mobile devices, which means it should be responsive and have a fast loading time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure your website is mobile-friendly, start by checking to see if it&#8217;s responsive. View your website on a mobile device and see if the text and images resize to fit the screen. If they don&#8217;t, your website is not responsive and will need to be fixed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there are many factors that go into ranking higher in SERPs, these are some of the most important. To make your website rank higher, focus on creating high-quality content, optimizing title tags and meta descriptions, creating search engine-friendly URLs, and building a good internal linking structure. And don&#8217;t forget to make sure your site is mobile-friendly!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you own a small business or a large enterprise, your website needs certain features if you want it to rank high in search engine results pages (SERPs). Think of these features as the minimum requirements for any site that wants to be visible to potential customers. If you&#8217;re not sure where to start, this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1786],"tags":[3317],"_links":{"self":[{"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/posts\/18787"}],"collection":[{"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/comments?post=18787"}],"version-history":[{"count":3,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/posts\/18787\/revisions"}],"predecessor-version":[{"id":18791,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/posts\/18787\/revisions\/18791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/media\/18789"}],"wp:attachment":[{"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/media?parent=18787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/categories?post=18787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/tags?post=18787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}