<\/span><\/h2>\nMarketing analytics is all about balance. You need to look at the big picture while also considering the more granular elements that influence consumer decisions. By taking a nuanced approach, you can cultivate a frictionless journey that maximizes conversions and revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"
Attribution models act as frameworks through which you can determine which touchpoints had the biggest impact on a customer\u2019s journey. While first-touch and last-touch attribution models are some of the most common approaches, they don\u2019t take into account every interaction a customer has with your brand. To accomplish that, you\u2019ll need to leverage a linear […]<\/p>\n","protected":false},"author":1,"featured_media":20356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/posts\/20354"}],"collection":[{"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/comments?post=20354"}],"version-history":[{"count":2,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/posts\/20354\/revisions"}],"predecessor-version":[{"id":20357,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/posts\/20354\/revisions\/20357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/media\/20356"}],"wp:attachment":[{"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/media?parent=20354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/categories?post=20354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techmaina.com\/wp-json\/wp\/v2\/tags?post=20354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}